Nike Sustains Swift Reputation Hit Following Kaepernick Ad
Data shows Nike is the most damaged associated brand following FIFA scandal
4 Branding Lessons From Nike's Colin Kaepernick Ad
Just Do It: How Nike Does Public Relations | by Jill Kent aka PR Superstar | Medium
Consumers split over impact of Nike's Colin Kaepernick campaign
Assessing the fallout--good and bad--of Nike's Kaepernick ad | Ad Age
DOC) What were Nike's mistakes in handling the negative publicity | Virginia Dumbrava - Academia.edu
How Effective is Nike's Social Media Strategy? | Brand24
Worst PR Disasters of 2019 - Contentworks
Nike campaign tests 'all publicity is good publicity' adage - RetailWire
Nike ethical issues | Ethical Consumer
Nike, Once Cutting Edge, Seeks to Regain Its Brand Aura - The New York Times
When bad publicity fuels brand image
Why Nike was right to feature Colin Kaepernick in its controversial new ad | Reuters Events | Sustainable Business
Worst PR Disasters of 2019 - Contentworks
When bad publicity fuels brand image
Nike's diversity advert causing a backlash in Japan - BBC News
Nike Seizes Controversy By The Bullish Horns
Just Do It: How Nike Does Public Relations | PR Superstar
Nike shares fall amid backlash over Colin Kaepernick ads
Examining the earned media impact of Nike's new campaign
A Social Media and Sentiment Analysis of Nike (NKE): What Does It Mean for Future Purchase Intent? | Sentieo
Kaepernick Campaign Created $43 Million in Buzz for Nike - Bloomberg
Criticism of Nike over Kaepernick ad prompts some to buy its gear
Nike Nearly Dropped Colin Kaepernick Before Embracing Him - The New York Times
Nike shares slip on the heels of Zion Williamson sneaker malfunction
